Testbook
12.9×
Return on ad spend
On ₹8.08 L of monthly media across four channels.
Open to new roles
Hi, I’m Parijat Kulkarni 👋
I take growth from zero to one, then make it compound.
Growth & Product Marketing leader at NxtWave. I own acquisition, retention, pricing and the teams behind them.
9 years5 companies4 advisory mandatesHyderabad
NxtWaveTestbookTopprAmazon PayMahindraNewton SchoolIIT Kharagpur OCNBookEventzSattvahar
Proof, not adjectives
Testbook
35K+
Qualified leads a month
Volume up 2.3× while CAC fell 30%.
NxtWave
68→81%
Lead-to-payment conversion
Up from 68% after I re-architected the learner lifecycle.
NxtWave
6,800
Learners on the platform
Up from 1,300 in two years.
01 / 04
Experience
Each role, a bigger mandate.
Scroll the roles and the path follows. Drag it to look around.
FEB 2025 – NOW
NxtWave
Growth & Product Marketing
₹68 Cr+ ARR business₹5.4–8.1 Cr retention revenueTeam 8 → 18+
Own the retention P&L and go-to-market: positioning, pricing and the learner lifecycle. Took IIT Kharagpur OCN to ₹1.2 Cr in incremental revenue.
SEP 2022 – AUG 2024
Testbook
Growth & Marketing (West Zone)
₹2.45 Cr monthly revenueTeam 4 → 124 premium SKUs
Ran a four-channel acquisition engine across creator, offline, performance and brand, and launched four premium SKUs at 18% higher ROAS.
JUN 2020 – OCT 2022
Toppr
Senior Growth Marketing Manager
₹1.5 Cr+ annual mediaCVR +18%50K+ learners
Owned paid demand generation and the creative testing roadmap.
JAN 2019 – APR 2020
Zeeco
Growth Marketing
200+ MQLs a month₹12,000 CAC
Led go-to-market for Amazon Pay and Mahindra launches across Delhi NCR.
JUL 2017 – JAN 2019
BookEventz
Brand Marketing
Orders 20 → 200+ a month
Built the brand and partnership engine that grew orders tenfold.
Advisory, alongside
+8%revenue from reactivationNewton School
500+restaurant partners in 90 daysABR Sasta Khana
3%CVR on Google ShoppingRabbi Roots
Work
Built from zero
3,000+registered
78→90%enrolment conversion
₹15 L+monthly run rate
+40%Instagram growth
NxtWave · IIT Kharagpur OCN · 2025
OCN internal toolkit
Three internal tools I shipped to speed up nurturing and give counsellors leverage, from first touch to enrolment. Shown as screenshots; the tools are internal.
Campaigns on screen
Growth Lab
Allocate my budget. Beat my ROAS.
Testbook’s real channel economics, modelled. Every channel saturates differently. Find the mix that wins.
Orders a month by channel
Your ROAS12.9×
Orders365
Revenue₹1.04 Cr
CAC₹2,213
This is the mix I actually ran. 12.9× ROAS.
Diminishing-returns curve per channel, fitted to 2022–24 actuals.
How I operate
Four principles
Tap or hover a card for the evidence behind it.
Contact
Let’s build
what’s next.
Pick a 30-minute slot, message me on WhatsApp, or email. I usually reply within a day.